Virgin Music Group, one of the world’s leading independent artist and label services companies, has expanded its operations, opening an office in Lagos, Nigeria. Highly respected music executive, Olukorede “Kay” Ikazoboh has been named Head of Virgin Music Nigeria and will oversee the company’s operations in the area.
Among the first deals announced in the region by Virgin include partnerships with Dvpper, one of Nigeria’s hottest Afrobeats labels, solo artist Reekado Banks, as well as a single with Darkoo featuring Ayra Starr.
Nat Pastor, co-CEO of Virgin Music commented: “The global appetite for the incredible musical creativity springing from Africa has never been stronger. Establishing a presence in Nigeria is another important step in our commitment to serving independent African artists and entrepreneurs throughout the region.”
“Kay is known throughout Nigeria as a champion of independent labels and artist development, said Michael Roe, Managing Director Virgin Music International. “Her relationships, expertise and insight into the local market make her the perfect executive to lead our operations in this very important music market.”
A highly respected music manager via her own Kimani Moore Entertainment, Kay has helped to guide the careers of such artists as Odunsi the Engine, Mowalola, and Taylwar. She also served in a variety of positions in Emerging Markets for Warner Music Group.
“Nigeria has become a hugely important creative hub, producing some of the most exciting music anywhere in the world,” said Kay. “I’m looking forward to working with independent labels and artists to help them build their fan bases both here and around the world. I am truly honored to lead this mission with my team and look forward to the incredible journey ahead.”
Virgin Music Group has had a presence on the continent since 2021, when the company acquired South Africa’s Electro mode, one of the region’s leading independent music distributors. Last year, the company launched a dedicated label services division in Côte d’Ivoire with more than 15000 titles, 50 label partners, and 100 + artists from more than 25 African countries.
Virgin Music has played a major role in many of the world’s emerging popular music genres, including Afrobeats, música Mexicana, K-Pop and others.
ABOUT VIRGIN MUSIC
Virgin Music is an artist-development focused, full label services and distribution company, providing commercial, radio promotion, marketing, sync/branding/licensing and digital marketing services.
Our mission is to build and reach the largest possible audience for our developing and established artists and label partners, respectively. As one of the largest independent distribution companies in the world, we offer global solutions with the patience, commitment, and experience needed to succeed in today’s music business. We are independent to the core and deeply understand the nuances of the independent artist community. We provide the resources and sophisticated analytical tools needed to push through the inherent barriers that many organizations in the independent community face, to take maximum advantage of opportunities created by the hard work of our artists, partners, and staff. Virgin Music is part of Virgin Music Group, the newly formed global independent music division of Universal Music Group.
