Believe in Something, even if it means sacrificing Everything.
Those are the strong and empowering words used in Nike’s 30th anniversary of their iconic “Just Do It” campaign.
Colin Kaepernick, the former San Francisco 49ers quarterback who sparked controversy by kneeling during the national anthem to protest racial injustice will be the face of a Nike advertising campaign for the 30th anniversary of its “Just Do It” motto.
Kaepernick tweeted a black-and-white photo of himself on Monday featuring the Nike logo and “just do it” slogan as well as a quote: “Believe in something. Even if it means sacrificing everything.”