Sports company PUMA has signed a long-term agreement with Davido, one of Africa’s most successful music artists, underscoring the company’s commitment to the rapidly growing African market.
With more than 20 million followers on social media and four successful albums to his name, Davido has become a cultural ambassador for his native Nigeria as well as a prominent voice of human rights on the continent.
“We could not be more excited to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution. “Throughout our history, PUMA has had strong roots in Africa, football and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”.
Mrs Ayo Amusan, Executive Director, Persianas Retail Limited, distributors of PUMA in Nigeria, expressed her excitement as well “We are proud to welcome Davido to the PUMA family. With this partnership, our customers and indeed his fans everywhere can expect to see the magic that can happen when two iconic brands such as Davido and PUMA come together”
Davido will act as a brand ambassador for PUMA in sub-Saharan Africa, North America and across the world. He will wear PUMA’s Sportstyle collections, including the company’s iconic T7 tracksuits. As an avid sports fan, Davido will also don the company’s Basketball and Football styles.