Nito-P, a Nigerian rapper and singer who hails from Benin City, has just released his debut album titled CEO (Chief Executive Odogwu), a 13-track Afrobeats and Afro-fusion album.
Odogwu as it implies is a term of Igbo origin that translates to “Great man” or “Leader”—reflects the artist’s confidence and aspirations, which are evident throughout the project.
Blending traditional African rhythms with modern sounds, the album combines vibrant energy with thoughtful storytelling. Collaborations with artists like Terry Apala, Eno Blaze, and Singerpour add further depth and texture to the work.
The album opens with “Pack and Go,” setting an energetic tone that carries through tracks like “ThankGod,” where Terry Apala’s distinctive delivery amplifies themes of gratitude and perseverance.
“Forever,” featuring Eno Blaze, stands out with its emotive melodies and heartfelt lyrics, while “Odogwu,” a collaboration with Singerpour, encapsulates Nito-P’s journey toward self-assurance and growth. Themes of ambition, love, and resilience run through tracks like “Brother,” “Jeje,” and “Ghetto Life,” each offering a unique lens into Nito-P’s world.
The production on CEO is rich and layered, blending traditional African instrumentation with modern beats. Tracks like “Peri-Peri,” “God Did,” and “Jowowa” showcase Nito-P’s ability to navigate diverse styles while maintaining a cohesive sound.
Contributions from collaborators such as TEO SMA and Johntay further elevate the album, adding charisma and soulful touches.
As a rising star from Benin City, Nito-P uses CEO (Chief Executive Odogwu) to celebrate his roots and highlight his evolving artistry.
The album is a balanced mix of celebratory and introspective moments, with the title perfectly encapsulating his ambition and connection to his heritage. It offers a well-rounded, authentic listening experience that underscores Nito-P’s growing influence in Afrobeats and beyond.