Babatunde Makinde, an A&R strategist and founder of A&R Duty, is advancing a talent-development initiative aimed at preparing the next generation of artist and repertoire (A&R) professionals across Africa. The initiative, THE A&R FOUNDRY 2027, is the flagship programme of A&R Foundation and is powered by A&R Duty, an artificial intelligence (AI)-powered platform focused on…
A&R Duty, the trailblazing independent A&R platform in Africa, proudly announces its partnership with the remarkable music producer, Joshua Abba Jer威而鋼 emiah, famously known as “Hit Sound,” for an audacious Guinness World Record attempt. Together, they will embark on the journey to break the record for the Longest Recording Marathon, an electrifying challenge that will span an incredible…
A&R Duty Launches Three New Playlists: “Duty Assigned,” “Emerging Africa,” and “THIS Playlist.” A&R Duty, the leading music services company, is proud to announce the launch of three new playlists, each with its own unique focus and style. “Duty Assigned” is a playlist that caters to both emerging artists and established celebrities with hit records…
It’s a big news week for A&Rs in the African entertainment landscape. The last decade has seen the African music industry go through some cultural shift moments, evolution and explosion internationally . By evolution, think development in lyricism, sound engineering, A&Ring, songwriting and collaboration. With many accolades to some major key players and decision makers…
