Renowned journalist, Sesan Adeniji has been appointed the General Manager of Vybz 94.5FM Lagos. With over 23 years of experience in the Nigerian entertainment industry, he is on a mission to use cutting-edge analytics and AI to generate radio and TV programs that will continue to spread Afrobeats globally and allow brands to use music as a driver to reach consumers with more music and less talk.
With enhanced strategic partnerships with Trace TV, FILMHouse, Boomplay, Rhapsody’s Lounge & Bar, and local and regional music distributors, Vybz 94.5 FM, the #1 Afrobeats music station broadcasting 24-hour live from the vibrant city of Lagos and streaming to connect with Africans in the diaspora at Vybzfm.com, is moving on an upward trajectory to becoming a force to reckon with.
Speaking about his new role, Sesan Adeniji said “It is a big honour to be part of a radio station connecting brands to a youth-centric 18-45 age bracket market with a 15% market audience share and 1.5 million listeners of whom 57% are women – head of the household buying decisions. As we continue to use technology to drive the Vybz 94.5FM visual radio with the alignment of our video-on-demand Vybz TV, we continue to deploy digital and AI to help brands meet their bottom lines.”
According to Murphy Ben Anawana, C.E.O of Murphy Ben International, owner of Vybz 94.5FM, “We are creating an integrated media company with Aforevo Youtube, Revo+ streaming, Vybz 94.5FM, and VYbz TV as a youth-centric media mecca that delivers non-stop entertainment for audiences globally and helps brands connect with target audience. We are at the forefront of churning out chart-toping and blockbuster content.”
