Hip Hop mogul Sean Combs aka Diddy is reportedly set to offer the boy in the middle of the H&M controversial ad a million dollar contract, Metro UK reports.
H&M has been heavily criticized after dressing a black child in a hoodie with the slogan “Coolest Monkey in the Jungle.”
People have described the brand’s actions as racist, with several people worldwide promising a boycott.
Diddy’s people have refused to comment when reached out to, but he had posted a painting of the boy on his Instagram, the hoodie this time saying: “Coolest King in the World.”
H&M had also released an apology on their official Twitter, writing that not only has the photo been taken down, but the hoodie has also been removed from their garment offering.