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DIDDY REPORTEDLY SET TO OFFER H&M CHILD MODEL $1M CONTRACT.

Hip Hop mogul Sean Combs aka Diddy is reportedly set to offer the boy in the middle of the H&M controversial ad a million dollar contract, Metro UK reports.

H&M has been heavily criticized after dressing a black child in a hoodie with the slogan “Coolest Monkey in the Jungle.”

People have described the brand’s actions as racist, with several people worldwide promising a boycott.

Diddy’s people have refused to comment when reached out to, but he had posted a painting of the boy on his Instagram, the hoodie this time saying: “Coolest King in the World.”

H&M had also released an apology on their official Twitter, writing that not only has the photo been taken down, but the hoodie has also been removed from their garment offering.